Unlike many ‘environmental friendly’ websites, Greenzer is a for-profit online store. Its aim is to become the next-generation shopping engine that makes environmentally conscious shopping easier.
Consumers can browse and compare thousands of greener products from different merchants. Before Greenzer presented a product to you, it will determine if it is green enough to be sold on its website. All unqualified products will be filter out. Greenzer will examine the products in four criteria, which are green labels and certifications, green attributes, green categories, and green companies and brands. Greenzer also provides Greenzer Score for consumers to know how ‘green’ a product is. The score range from 1 to 10:
10 Highest environmental transparency and performance
5 Average environmental transparency and performance
1 Meets Greenzer’s minimum green criteria
There are a range of products available in Greenzer, including Apparel & Accessories, babies & kids, computers, office products, etc. Its “Green Face-Offs“is a great feature that allows consumers to compare and decide which products to buy.
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