
Jeremy Lin, a no one to someone in NBA, does not only bring wins to New York Knicks, but also commercial opportunities and the birth of the word ‘Linsanity’. American Dialect Society says that ‘Linsanity’ is so popular, and has became a strong early candidate for 2012’s Word of the Year. Other puns are created for ‘linsanity’, including ‘lincredible’, ‘linvincible’, ‘linning’ and ‘Linderella’. Bloomberg even came up with a Lindex to track the popularity of Jeremy Lin.
However the NBA fever does not stopped at basketball game level, it has evolved into a trademark war as well. There are several people who have filed trademark applications for the word ‘linsanity’ to U.S. Patent and Trademark Office. Instead of sharing the cake of trademark, Jeremy Lin wants to control the trademark as well. If you would like to join the Linsanity craze, you can own one of these Adidas New York Knicks Jeremy Lin Linsanity T-Shirt
. The Adidas Jeremy Lin Linsanity is made of 100% cotton. The t-shirt is also officially licensed merchandise.
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